📱The Product
SODA Vision is a tool developed within Ambev Tech for use inside factories. It combines Computer Vision, Machine Learning, and Deep Learning to automate processes and collect data through visual inspection. This is achieved simply by using a camera and a computer, which send the data to be trained using AI on our platform.
⏳Duration
August 2025 - Actually
‼️The Problem
As the product is still in the development phase, it requires constant research to improve the user experience so that it can be used in more demanding situations within breweries.
⭐The Goal
To map the user's main pain points and, based on them, develop product improvements.
👩🏻💻My role
UX/UI, Descovery Routines, Interviewing Users
📝Responsibilities
Creation of user journey map, continuing ux resarch and discovery, experiments, wireframes and visual design.
Ambev Tech is the technology hub of one of the world's largest beverage companies. SODA Vision was born from the need to meet the demands for visual inspections carried out within Ambev's factories. With a hardware and platform kit, it is possible to create projects where images and videos are collected directly from the factories, analyzed by AI, and transformed into data that is analyzed to improve processes, identify flaws, and aid in decision-making.
To understand the problems users were facing, the first thing I did upon joining the product was to plan research and then conduct in-depth 1:1 interviews with experienced product users. With the research completed, I created a user journey map where I was able to show the team all the difficulties our users faced when installing the product.
The solutions to the problems found in the User Journey Map were worked on weekly in the discovery routine together with other team members such as PMs, developers, and engineers. Below are some screenshots with solutions that were implemented over time.
