Rota Financeira is the definitive solution for app drivers to achieve financial success. Our financial management app simplifies drivers' lives by providing complete control over their finances. Efficiently balance income, expenses, and goals. Take control of your financial destiny with our intuitive and powerful platform.
April 2024 - July 2025
Many app drivers are unable to organize their finances and, as a result, when their car breaks down, they don't have the money to maintain it.
Our vehicle maintenance management app will let users balance income, expenses, and goals, which will affect in their personal lives by giving them financial success control. We will measure effectiveness by analyzing data.
UX/UI Designer
Initial UX Research, creation of personas, user journey map, initial and maintenance of style guide, wireframes, visual design.
The goal of the real-user research was to uncover pain points and opportunities for app creation. The research was conducted in two stages: first, a quantitative survey was sent to a large number of people to gather data for app development. Then, five qualitative user interviews were conducted as the basis for creating personas. The research sought to identify the app's target audience (motorcycle taxis, ride-hailing drivers, and/or food delivery drivers) and map users' real needs (financial management, security, vehicle maintenance, etc.).
The cost of maintaining a car for those who use ride-hailing apps is very high, which makes life difficult for the user.
Users often struggle to organize their finances, resulting in a lack of funds at the end of the month.
Users reported that they spend little time with family or resting because they have to work longer hours.
There is a desire to return to the formal market to have the right to vacations and medical benefits.
Marcelo is a ride-hailing driver who needs to organize his finances because he needs to help with his children’s financial future.
We also created a user journey map to illustrate the steps involved in the app registration process, identifying challenges faced by users, potential solutions, and opportunities for our product.
